EYES · 020 OF 120
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020

BLINK RATE DROP

A noticeable decrease in blinks per minute, falling as low as 3–5 from the conversational baseline.

MEANS

Focus and engagement. The person is absorbed in what is being said or shown.

CONTEXT

A speaker’s job is to lower the audience’s blink rate. A high blink rate in an audience means attention is drifting. Drop signals are useful in negotiation: a sudden drop means you have hit something the other party cares about.

NOT

A stare. Drop signals are accompanied by natural micro-movements; a stare is fixed.

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